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| | The Home Business Resource Directory Network is not currently active and cannot accept new posts | | The ABC's of Business | Views: 351 | | Oct 17, 2006 1:47 pm | | The ABC's of Business | # | 
annalaura brown | | ABC'S of Business
>
> A- Ask and Advertise
> Advertise your business in many places. Newspaper, magazines,
online, offline, email. Get the word out that you have a product
they need and want. It takes time and consistent work to get the
word out. Do 5-10 contacts every day.
>
> B-Business Cards
> Give out 10 business cards a day: to the checker when you pay, at
the table when you eat out, on bulletin boards, in your outgoing
mail, with your info requests that you send out, with others peoples
products, at sales counters, any time you hand money to someone, on
magnets and leave in bathroom stalls and on cars. Write a personal
note on the back "Call me for 10% off your first order by xx/xx/xx
date". Leave flyers under your wipers for other to take. Have a
bumper sticker with your phone number or web page. Put a decal on
your window with your web page. Put your magnetic business cards on
your car with a sign that says TAKE ONE
>
> C-Customer Contacts
> Make 5-10 contacts every day 5 days a week. Keep a notebook or
file system to track your customers. Keep track of personal notes
about their likes, dislikes, what they order or want, personal
family situation, anything that will help you serve them even
better. This list will serve you well over time.
>
> D-Day Care Providers
> Call all the day care centers and preschools an offer to do a free
safety class for their parents or a fundraiser or offer them the
products at wholesale if they join MPK. Look up the ads in the
newspaper for day care openings. Call them and tell them you saw
their ad.
>
> E-Events
> Get your event layout set up: a demo board with demo products
attached; a drawing box with drawing slips that ask if they want
info on a party, a fundraiser, buying, or selling; your flyers and
catalogs and business cards; payment methods; recruiting packets;
fundraiser packets. Have a professional look for your booth and your
personal attire. Wear a name tag.
>
> F-Follow through
> Follow through is one of the most important parts of your
business. When you m ail or email information always follow up with
in 5 days asking for the sale or set the date. People will forget to
call you. I like to call before I send info to make sure I have the
name of the person I am sending it to so I can address it by name.
Also follow through on all sales or events. Good customer service
will bring you return business. Always give more than is expected.
>
> G-Gifts
> Use your products for all gift giving occasions: birthday gifts,
baby showers, teachers, etc. You buy at wholesale so can give a
nicer gift. It gets your name and product in front of people. Make
sure you are using your own products too. I like to make gift
baskets up with our products and other items from the dollar tree.
What about as corporate gifts for companies that have parents as
employees. Approach them about giving your products.
>
> H-Hospitals/Doctors
> Contact your local doctors (OB/GYN and Pediatrician) and hospitals
about buying your products to give away to new patients or new
babies. Hospital gift shops buy products all the time. Also
hospitals have new mom support groups where you can give coupons
away. Leave literature in waiting rooms for new moms.
>
> I-Internet
> Your own web site offers customer service and ordering 24/7 for
your customers. Make it "sticky" offering things that bring people
back: a drawing or contest, a newsletter to sign up for, coupons,
freebies, safety info and resources. Put your web site URL on
everything you hand out: business cards, catalogs, flyers, etc. Put
it on your car too. Contact other web sites and offer your services
or products. Ask to swap advertising with some with the same traffic
market.
>
> J-Just Ask
> Ask the closing question! "How many do you want?" "When would be a
good time for your fundraiser?". If you just show your items and
never ask, most will not offer to buy. Ask the question!!!
>
> K-Kids
> In our business kids safety is our focus. Where do kids hang out?
Where are their parents? Put your flyers and catalogs in those
places. Cal l all kid friendly organizations about doing a
fundraiser or safety class for parents.
>
> L-Let the Products speak for you
> Have your products with you at all time. Have your children using
and carrying it on their car seats, diaper bags, back packs. Give it
for gifts whenever possible. People will ask you where you found it
and then you an sell to them too.
>
> M-Malls
> I collect coupons from other home businesses. I trade my coupons
with them. It is a win-win for both. Then I make up packs of these
coupons. On the front on the 8.5x5.5 envelope I print FREE MOM
COUPONS. We I go to the mall I give them away to moms with kids in
strollers. I have never been turned down yet. I simply ask if they
would like some free coupons.
>
> N-Newspapers
> Birth announcement: Look up the address in the phone book and send
them a coupon for your product; Fundraisers: call or write and offer
your products to them as an additional fundraiser; Organization: see
if you can join to network or offer your services or products;
Awards and Recognition: write a note of congratulations with your
card and flyer; Classifieds: Those offering child card may become a
customer or recruit.
>
> O-Observation
> Really watch and listen to your contacts. Find out what they need
and want. Then you can offer services or products to meet those
needs. It is about what fits them not you. People will show or tell
you how your products and services will benefit them if you are
paying attention.
>
> P-Prepared
> When you are in public are you always prepared to do business.
Keep catalogs, business cards, and catalogs with you. Wear your name
tag anytime you are dressed for business. And give sales materials
to any person you are doing business with.
>
> Q-Quick Response
> Give the extra with every business contact. Make return calls or
emails promptly. Get your orders deliver sooner than they expect.
Give a little something extra to your customers. Make them remember
you positively.
>
> R-Referrals
> Ask your satisfied custome r if she knows someone else who would
like your product or service. I also keep cards on other businesses
so I can give referrals too. I like to give a small gift to anyone
who refers a new customer to me.
>
> S-Serve, Save, Sell
> Where can you serve or give into your community. This brings good
will and over all helps your community and your business name. Save
all contact info on every customer. It will give you contacts when
you hit a slow time. Sell your self and your passion for your
products and services. Your enthusiasm will sell for you.
>
> T-Talk to strangers
> I love standing in line. It gives me a chance to meet strangers.
When I ask what they do, they ask what I do. A perfect opportunity
to tell about the benefit of working from home. I have met lots of
customers and new friends this way. Be sure you have a business card
with you and ask for their card too,
>
> U-Understand Your Product
> DO you know the benefits and features of every product you sell?
Open them, look at them, use them, Know the standard uses and
benefits as well as he more unusual. Be able to answer any question
about your products. Use them yourself so you become an expert.
>
> V-Vary Your Routine
> Go to new stores, new businesses, new areas of town to be able to
meet new people to share your business with. I went to a new nail
salon today and was able to give out catalogs and share my products
with 5 new moms.
>
> W-Waiting Rooms
> Leave literature in any waiting room you can find. Magazine racks
and literature racks also work. When you wait you always look or
something new to read. Let them read yours. Make sure it is
professional looking!
>
> X-EXpect the Best
> Attitude is everything. EXpect to succeed. Imagine your success.
Plan for your success. Give the eXtra. Be eXtraordinary. Set an
positive eXample for others. Give eXcellent samples.
>
> Y-Yard Sign
> Put a sign in yard to tell others that MPK Products are sold here.
Your neighbors will get to know it too. You never know how many
referrals y ou will get from that.
>
> Z-Zoom to your Success
> Your success is only up to you. You decide to work your business
consistently with zoom and zest. You set the path and goals before
you to succeed. Surround yourself with others who are zooming to
success too.
>
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